Alskvard
BRAND STORY
BRAND STORY
In a small village in Shonen province, Sweden, there is a story of a girl that has been handed down since a very long time ago. The girl’s story has been handed down from the old grandmother’s grandmother to word of mouth, which is still the town’s most popular Bedtime Story, and is also famous for its deep emotion and nurturing the dreams of a growing boy/girl.
This girl’s story goes back to the Kingdom of Druos in Sweden a long time ago. There lived a curious girl in the Kingdom of Druos. The plain-looking girl had one special secret she didn’t even know. It was the fact that it was a descendant of the wizard, Caybamius. At that time, the Kingdom of Druos had exterminated the legendary wizard, Caybamius, and his family, just because they were wizards, and some descendants had been swept away, hiding their identity. However, when it became known that he was a descendant of the Kibamius wizard, he died immediately, so the girl’s parents were living in a thorough hiding of this fact.
However, soon after, it was revealed that he was a descendant of a wizard when he treated an elderly man who was poor and suffering from illness, and eventually the girl’s parents were killed. Knowing in advance that they were going to be killed, the girl’s parents sent her away with a few books, so that she could escape death.
The place where the girl was sent is home to the descendants of the butler who supported the Kaibamius Wizard deep in the forest, and an elderly gray-haired grandfather greeted her.
The girl finally met him and learned about his parents’ death, why, and his secret, and after a long tear of sadness, she looked at the books left by his parents. Surprisingly, the book contained a recipe for making magic medicine to cure people’s diseases, and since that day, the girl has lived by using magic medicine to treat and help poor people who got sick.
Then one day, all of a sudden, an epidemic began to spread across Europe and spread all the way to the Kingdom of Druos, which took thousands of lives a day. The king of the Kingdom of Druos, who had no other remedy, abandoned all his people and fled other countries, and when he heard this news, the girl began to publicly treat those who had contracted the epidemic. People who heard the rumor brought in sick families and started receiving treatment, and as a result, they were able to treat many sick people from infectious diseases.
However, as this became known everywhere, rumors spread that the descendants of the wizard were alive, and her followers, who once served the king of the Druos kingdom, found her and eventually died. Many people in fear had to watch her death sobbing silently, and the girl also quietly faced death, recalling the faces of those who had gained new life from her.
Later, many people expressed their condolences for her death, which saved countless lives from the epidemic, and people began to pay tribute to her by naming her ALSKVARD, which means “kind” in Swedish. In this way, her story was handed down from mouth to mouth, and it was able to be handed down as a legend that impressed many teenagers.
Kaibamius and his descendants were later found to be healers who studied the efficacy of natural plants, not wizards, and recorded folk remedies from generation to generation to treat sick people, but were eventually persecuted and killed by religious leaders at that time.
The brand “Dr. ALSKVARD” is a cosmetics brand inspired by the girl’s story, and is a brand created with the hope that growing teenagers will grow into people who develop their personalities and abilities to their fullest and create a peaceful world.
Based on this brand story, the Dr. ALSKVARD brand is also a brand that expresses Choice Bio’s will to continue to develop and produce hypoallergenic cosmetics for teenagers with nature-friendly materials and make constant efforts to become a representative brand of teen cosmetics that our teenagers can use with confidence.
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